Alex’s aim is to create discreetly luxurious, impeccably cut shirts and shirtdresses which will transcend seasons to become beautiful everyday essentials.

The aesthetic is clean and elegant, yet distinct in design. The Alex Black silhouette is instantly recognisable with flattering back darts and slim ¾ length sleeves.

Finding the right cotton for her designs was the key to starting her label and she partnered with a globally renowned Hong Kong-based cotton manufacturer, whose CEO is known for spearheading the best practices in the milling industry.

Creating the silhouette for her shirts and dresses took a year of cutting and re-cutting – she was determined to design a shape that suited all body shapes and to create a wardrobe classic that would last for years.   There are subtle changes over the seasons, but Alex intends that the signature styles will always remain at the core of her collection.

Alex Black Collection clothes are timeless, not trendy, ensuring you will always be understatedly stylish and never overdressed.


Alex Black was born and educated in England, but she lived in New York for 11 years before moving to Hong Kong.  She had always worked in the arts and design worlds, but very quickly after her arrival on Hong Kong Island, she realised that it was her moment to put her own aesthetic into action and to design the shirtdress that she’d always dreamed of finding.  A fitted and refined basic, crafted from the best cottons and with the finest tailoring details.

Now based in Edinburgh, Scotland, Alex recently extended her collection to include slim-fit shirts that play a key role in the year-round wardrobe.  More essential, uncomplicated classics that her loyal customers love.

Alex Black